Example sentences of "[vb -s] to [be] sensitive [prep] " in BNC.

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1 The businessman has to be sensitive to the needs of the customer or to the demands of the shareholders .
2 The politics of the situation probably means that it has to be sensitive to the traditional concerns of the governments themselves but it also has to provide strong arguments for deviations from generally accepted accounting principles for business .
3 One needs to be sensitive to the pressures on those with whom one is negotiating .
4 We need such data and it needs to be sensitive to regional variations .
5 Obviously , a publisher must bargain hard , and may have special cause to do so if the property in question has a strong and valuable branding , but , if ever a deal is to be made , the publisher needs to be sensitive to the real commercial worth of his material in the broader context of multimedia development .
6 Any information system needs to be sensitive to the present and future environment .
7 The company needs to be sensitive to local preferences and tastes , and such things as company logos should incorporate local preferences .
8 erm One just needs to be sensitive to , to the issue .
9 The reverse also seems to be true : the energy plasma appears to be sensitive to psychic and thought forms , so that it can actually move or change shape according to the mind of the observer .
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