Example sentences of "[pron] be in [pron] for them " in BNC.

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1 When asking people to contribute money or time the question ‘ what 's in it for them ? ’ always needs to be raised .
2 What 's in it for them ? ’ was a question thrown at Murray Cox by the actors .
3 What 's in it for them in doing this ?
4 It shows people what 's in it for them .
5 At this point it 's worth mentioning that one of the best approaches to persuasion in any situation can be to ask yourself : ‘ What 's in it for them ? ’ and to consider what needs ( as mentioned earlier in this chapter ) you can meet .
6 No defence collaboration without representation will be the refrain , as Americans increasingly ask themselves what is in it for them .
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