Example sentences of "is [conj] its " in BNC.

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1 When it comes to the second aspect — marketing the services offered by departments — it is possible to content that ‘ top management does not understand what marketing is or its importance to an organisation 's success .
2 Sir Kenneth Newman — then commandant — suggests that the book 's claim to attention is that its contents are contributed by insiders ; while in their introduction , the authors claim it goes some way to challenging Holdaway 's claim ( 1979 ) that ‘ research from the Police Staff College has not resulted in a major project on the police ’ .
3 It says a ‘ fundamental requirement ’ is that its retail acquirers should be issuers too .
4 Almost entirely surrounded by a circle of water that formed part of the original fortifications , and still linked to its neighbours and the port of Zeebrugge about eight miles away by canals , Bruges ' attraction is that its medieval architecture is remarkably intact .
5 After all , he is one of the last survivors of a disappearing people ; he belongs to a tribe whose main characteristic is that its members do not own a television set .
6 And the problem is that its effect on the neighbours — within a radius of miles , given the capability of modern sound systems — is severely damaging .
7 The difficulty is that its traditional features — communal tenure , a three-field system , and growing land pressure — have often served as all-Russian criteria , but they did not apply to the West .
8 But the argument of this book is that its centrality is quite otherwise than they suggest .
9 Labour 's problem is that its core constituency in the manual working class has steadily declined over the years .
10 The advantage of employing a specialist firm is that its tradesmen are more likely to be well trained and experienced in this field of building preservation , with a thorough and successful job being a more certain result .
11 The trouble with nuclear power is that its ‘ costs ’ always have the potential to go well beyond the point where they can be factored into an environmental bill .
12 One reason is that its rag-bag of products is hard to evaluate ; another is that Hanson appears to have a poor image on community and environmental responsibility .
13 Indeed , one of the strengths of fundamentalism is that its apologetics are within the reach of the average man and woman .
14 The other lure of Tuscany is that its history is on the surface .
15 The theory is that its internal air pocket will ‘ bounce ’ back the dolphin 's sonar signal , regardless of the direction of approach .
16 The main advantage of Energy and the environment is that its rapid publication means that the information presented is as up to date as is possible in a book .
17 All it requires is that its instructions will reflect the reasons which apply to its subjects , i.e. that they should require action which is justifiable by the reasons which apply to the subjects .
18 Supporters of the third principle may claim that the reason rape is prohibited is that its perpetration deprives the raped of their chances to live according to their conception of the good .
19 One of the more commonly heard complaints against the existing management structure from top athletes is that its detachment from the road race scene leaves management ill-equipped to make selection decisions for road races in major internationals .
20 The main point about this category — for lack of a better word we shall call it ‘ under class ' ’ — is that its destiny is perceived as hopeless ' ( Dahrendorf , 1985 , pp. 101–7 ) .
21 The important thing about the Bible is that its words be translated into actions .
22 The decision is that its value is due , so long as the testator was aware the beneficiary was a slave .
23 Another big plus is that its two separate states are very different — it is easy for other devices to detect which ‘ state ’ a quiteron switch is in .
24 What is especially surprising is that its motivation was less an emotional regard for historical associations than a belief in the value to science of archaeological remains .
25 The particle is essentially a point on this scale and all the theory tells us is that its position is somewhere in the packet , the probability of a particular position being proportional to the square of the amplitude of the packet at that point .
26 Its special property is that its chemical composition can be adjusted so it dissolves in water , soil , or human tissues at any predetermined rate .
27 Surely the whole hope and yearnings of humanity is that its religion shall be a bastion against such things being allowed to happen on earth , not that it shall be the very instrument used to bring them about .
28 And Liechtenstein 's chief musical claim to fame is that its capital , Vaduz , was the birthplace of Josef Rheinberger ( 1831–1901 ) , a fairly prolific composer even by the standards of his day .
29 An additional problem when using alumina in load bearing situations is that its elastic modulus ( 380 GPa ) is significantly higher than that of the cortical bone ( 72.5 GPa ) with which it is in contact .
30 The problem is that its counts and measurements are almost the same as those of melanurum , and , as taxonomists ( at least until recently ) worked only on dead , usually discoloured preserved specimens , it was counts and measurements that were the critical factors .
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