Example sentences of "it [be] [adv] about [verb] " in BNC.

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1 It 's not about proving it ; it 's a moral question . ’
2 No , it 's not about taking chances in the commodities market but rather a kind of theatre of concern about human potential in our era of heightened environmental concern .
3 It 's not about diving into the murky depths in search of treasure — that is just the impression we want to get away from ’ , insists Noel Fojut , Historic Scotland 's Principal Inspector responsible for underwater archaeology .
4 So having introduced the idea that I S O Nine Thousand is about improving our management competence , it 's not about improving our technical competence , we are technically very good .
5 At the same time , d the Tories are on their knees , some people , as I said earlier , I think it 's just as relevant in this debate , seem to have lost their way and when you took , look at what they 're proposing in terms of say , the er the fifty percent , the , the er M Ps , fifty percent of the votes for er the Parliamentary leader which of course is very consistent with , right , fifty percent of the vote , you take that along with proportional representation and what I believe you 're seeing is the number of people who have given up the ghost and are preparing to restructure the Party around coalition politics , and that 's where they 're heading , and they 're heading completely in the wrong direction because we 're more in tune with what 's going on in this country , the po opinion polls are saying fifty nine percent of the people actually I think , believe that er the Labour government is possible and will be voting for a Labour government , the alternative road is to oblivion and it 's not about modernizing , the people who 're proposing this coalition politics are n't modernizers , they 're Victorian politics , that 's what they 're about , they 're about taking us back , back before we created the Party , before we learnt the lesson that we needed to represent ourselves politically , they 're going back to , let's skil see what we get out of the Liberals , the free trade Liberals , in the nineteenth century , that 's where they 're going back , that 's not about modernization , real modernization is about making sure that the Labour Party speaks for the working people up and down this country and that 's our contribution to make to that Party and therefore we should have a role in decision making and influencing the Party that enables us as an organization to express that feeling , and that understanding of what people actually want in this country , and that 's why we 're supporting the C E C proposals .
6 It 's also about choosing the right kind of lighting and furniture and , above all , how you put the whole lot together .
7 The course is not just about starting a new enterprise , it 's also about raising the standard of enterprises that already exist .
8 Dressing up to the nines is seen as ‘ making out ’ with the men but it 's also about declaring their independence as women — including economic independence from men .
9 But it 's ultimately about winning : Henry V offers Branagh , better than any other play in the repertoire , what might be called a yuppie dynamic , a mythology of success and entrepreneurial self-definition .
10 So it 's really about keeping his spirit alive and making sure people get a chance to hear this album and see it performed live .
11 It 's now about bringing everyone together for the good of British rugby , ’ said the Scot .
12 I do n't think it 's necessarily about teaching er children primarily about sex or about sexual pleasure , I think it 's all , initially , about personal hygiene and then developing that into how they can make their life safer for themself , or giving them choices to say , well I can choose to become pregnant or not to become pregnant and , I think it 's more about choices rather than saying orgasms and erm sexual pleasure , or
13 ‘ And like most businesses , it 's basically about selling .
14 The Labour Party is nothing if it is not about seeking a fairer , more equal distribution of resources — abroad as well as at home .
15 And what is European Classicism if it is not about propping magnificently sculpted and weighted pediments upon tall columns .
16 ‘ For us , it is not about losing your job .
17 It is not about explaining what is , but rather seeks to give an account of what is as the basis for developing a set of practices for getting us to what might be .
18 Develop will be erm , shown , but it is not about running it 's about medieval Shrewsbury , many towns have these , the Yorvik one 's been spectacularly successful , and has been copied in places like Canterbury for those that saw Songs of Praise last night , with even , erm , it is evident that this will be a new visitor attraction for the town with a generation of jobs , permanent jobs in , in that er , facility , it will improve the erm , appearance of main entrance into the town centre , very important in terms of attracting other people in the future , unfortunately the Borough Council have n't quite got enough money , or they tell us .
19 It is n't about taking early retirement , is it , Mr. Kopek ? ’
20 After all , what 's a conversation about otherwise , if it is n't about getting your point of view across ?
21 It is also about carrying that image into every other aspect of the political campaign , so that the whole really is greater than the sum of the parts .
22 Having said that , you are both in the same business , and as in bookselling , if the rep wants to continue business with you , it is still about getting the stock levels right and that means buying to sell out .
23 It was n't about creating quirky objects for kitsch fashion victim consumers , it was about improving the real world .
24 ‘ So it was n't about lending money to Bodo at all ? ’
25 It was n't about talking .
26 Both disrupt the rules and regulations of respectability , which was about nothing if it was not about controlling the social status of women .
27 Membership expressing real views , real concerns and John if you listen very carefully , it was also about wanting to see a delivery of the promises that were made about the merger .
28 The argument about the establishment of sections was about industrial identity and it was also about widening the democracy within the organization , bringing in more activists , giving them a say in their own conditions of service and in the strategic issues affecting their industry .
29 An egalitarian mixture of social realism and modernism , the Festival conjured up a real sense of design direction : it was all about building a better environment for everyone , with stylish cars , labour-saving gadgets and buildings that were easier to inhabit .
30 Jones crowed : It was all about having the bottle .
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