Example sentences of "be in it for the [noun sg] " in BNC.

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1 They 're in it for the love of the game .
2 It is good work , this , Angus , it is bringing the thing home to plenty folk who have only been in it for the furore so far , for the chance to squeeze their girls in the crowd and all that kind of thing .
3 And there 's another side to that which is that some people in the statutory provision are in it for the money , for their careers , for empire building and so on .
4 What 's in it for the developer ?
5 A new product release , for example , might be angled for the consumer media along the lines of the second release given above for Brand A. But for the retail trade press much more emphasis will need to be given to discounts , special promotions and advertising — in fact , full details of what 's in it for the retailer .
6 What 's in it for the nurse ?
7 I think that the other side of that is that not everyone in private provision is in it for the money .
8 What I really want is to meet someone who I can have a bit of fun with , but who is in it for the pleasure and does n't want paying .
9 But what is in it for the female ?
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